Midori, In Its Softest Light Yet: Introducing Gentle Ivory
Introducing Ivory across the linen blend cafe and full-length sheer collection.
There’s a new addition to the Midori family, and it might be the most versatile yet. Ivory takes everything you already love about Midori and distils it into a warm, quiet neutral that fits almost anywhere.
Midori is a linen blend sheer, made from 50% linen and 50% polyester. That blend is what gives Midori its signature feel: soft, brushed and relaxed, with a fluid drape that falls into gentle, uniform waves rather than the firmer, more architectural folds you’d get from a 100% linen fabric. Ivory carries that same relaxed character, in the lightest, most adaptable shade in the collection, and joins a range that now spans 14 colourways in total.
Midori’s linen blend is easy to live with day to day. It’s naturally more wrinkle-resistant than 100% linen, it keeps a smooth, consistent appearance with very little upkeep, making it a practical choice for busy kitchens and bathrooms as well as more formal rooms. The turned hem finish supports that relaxed feel too, letting the fabric sit softly at the window or pool gently if you prefer, rather than the crisper, above-floor line a lead-weighted hem gives.
Ivory is available across the full range of Midori styles. As a pencil pleat (tape top) curtain, it gathers neatly onto a track or pole with rings, the more practical choice if you like to open and close your curtains regularly. As a slot top curtain, the pole threads directly through the fabric for a simple, contemporary look that needs no hooks or rings, better suited to curtains that stay mostly in place. Midori is also available as bespoke café curtains, dressing the lower half of the window for privacy while leaving the top free to let light stream in, a style that’s especially popular in kitchens and bathrooms, where Midori’s soft drape and easy-care fabric really earn their keep.
And because every Midori curtain is made to measure, Ivory fits your window precisely, not approximately. No awkward gaps, no excess pulling at the fabric, just a clean, considered finish cut for your space alone.
Midori also sits at a more accessible price point than a 100% linen sheer, from £41 per half metre, so if you’ve been drawn to the linen sheer look but want something a little softer to handle, easier to care for, and gentler on the budget, Ivory is a natural place to start. It’s Midori in its softest, most versatile form yet.
Explore Midori Ivory and order your sample today.
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